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How To Succeed As An Author
With Your Own eBook
by: Shayne Genoway © Copyright 2007

So you're considering writing an eBook, but are still unclear about how to go about doing it, right?

For starters, it might surprise you to know that eBooks have become one of the fastest growing industries on the Internet, and that should be no surprise given the insatiable reading appetite of North Americans in general. But that bodes well for you and I because it means a large customer base to market our eBooks to.

If you are a relative newbie to writing eBooks, you may want to start with a free eBook that would first be offered on the Internet.

Free, can be a strong marketing tool that becomes your best viral salesperson for products you are selling, and promoting on your website, or even by way of a personal introduction to let people know who you are and what areas they can expect to see you writing about.

To elaborate, a free eBook becomes your 24/7 advertising marketing promo. Websites will pick it up because they love anything they can give away free as an incentive to increase their customer lists.

You get all this non-stop viral advertising, and at absolutely no cost to you.

Okay, now that I've touched on the reasons why you should write an eBook, let's now get into the "How To..." of writing it.

What To Write About

Anything your heart desires, but to be more specific, something you are familiar with as a hobby, your job, life experiences, courses learned, general expertise. It will better showcase as being genuine knowledge coming directly from you, if you at least know something about the subject.

Where To Find Information About Your Subject

On the Internet of course. With all the Internet has to offer, unlike days of old where a writer had to spend countless hours tediously sitting in a library glossing through books, magazines, and other periodicals trying to pin down any information for their book, you can have more info than you will ever be able to write about in a matter of two clicks of a mouse.

Where To Look On The Internet

I will assume you are familiar with how to use any one of the mirade of search engines, Google of course being one of the more popular engine's out there today. Really, it's as easy as typing in your subject matter, and waiting to see what comes up. Then start rummaging through all the available information that awaits you.

Another avenue of exploration not to overlook, are Government periodicals and reports.

There is a storehouse full of information that goes untapped which normally may not show on a search engine's top 100 search results - for whatever reason - but remain hidden within the archive closets sunk deep beneath those stodgy Government institutions.

Click on to your local state or federal government and start digging and sifting through all their archived material, you may be surprised at the treasures hidden away for years and years.

Best of all, because it's all considered Public Information, it's free to use.

What Can I Expect From Writing An eBook?

There was a story a few years ago about a young woman who baked doggie biscuits for her two show dogs. The treats were made with nothing but healthy ingredients, and of course lots of love.

On more than one occasion she would over-bake, and end up with more doggie biscuits than she needed. So she decided to hand them out to other dog lovers she met on her daily walks, and talked with at dog shows.

When people started going out of their way to ask for her doggie treats because they were so popular with the dogs, someone suggested she package and sell them.

She did, and it was an okay, small, part-time business that really turned out to be more work than she wanted at that point in her life.

It took another friend to convince her into writing an eBook on nutrition and healthy eating habits for dogs, along with home made food menus. After all, her dogs were prime examples of good healthy eating, and never having been fed store bought food since they were in her home.

He told her to first offer the eBook "free" on the Internet with the proviso that she must mention her own doggie treats at least two or three times throughout the eBook, as a way to promote her products. And she did, reluctantly at first, and with loads of skepticism about the whole thing.

Was it a Success?

Well, a number of positive things happened as a result of that first free eBook, which actually became very popular amongst the dog breeding crowd, and then with the general public.

She was forced into expansion mode shortly thereafter, because she couldn't keep up with all the orders that started coming in from customers around the world as a result of her eBook.

A prominent dog magazine liked what they saw when they picked up on the free eBook online, and asked her to write a weekly column about the benefits of healthy home made dog food. She did, gladly, which resulted in yet another healthy increase in her doggie treat sales.

Finally, she wrote another eBook, this time on how to start a small home business baking doggie treats, and put that out for sale on the Internet, and she was more than pleased with the results of her efforts.

That first free eBook was written over four years ago, and to her surprise she continues to receive new orders every week.

Since its inception, she has made at least three different revisions and updates to the original free eBook, something she would never have been able to do had the book been a hardcover, printed version.

An eBook is a digital product, and by putting a small notice in that original eBook to always check back at her website for the latest updated revised copy, it insured that all readers always had the most up-to-date version.

More importantly, it brought these newest readers immediately to her website where they saw first-hand all the different doggie treat flavors her company now offered. Cha-ching, more sales.

Not a bad story about someone who had never written anything more than an email before.

In the world of print book publishing, this young lady would never have had the chance to author a book of her own, the costs would have been prohibitive for any publisher to risk, no matter how good a writer she may have been, but especially about "home made dog food".

Here is why eBook publishing worked for her, and why you also can publish your way to success:
  • Anyone can do it the software is simple and user friendly
  • Your eBook continually sells itself 24/7 on the web
  • You have 100 percent control over your own eBook
  • There are No rejection slips sitting in your mailbox
  • There are No publisher or agents to deal with and pay
  • There are No extra added costs to worry about
  • There are No contracts to sign your life away
  • Marketing is done online through your website or...
  • Let Clickbank sell your book through their Affiliate network
  • There is No inventory to purchase or stock, ever, it's all digitized
  • There is No packing, shipping costs
  • Customers receive their eBook on an instant download over the Internet
  • There are No Royalty payments to anyone else, it's all yours
  • You keep 100 percent of the money, not 10, 25 or 35 percent
  • Money goes straight into your bank account with each sale
  • Except for Clickbank or PayPal there are no commissions to pay
  • Add/update your eBook whenever you feel like it online
  • Charge whatever the market will bear for your eBook
  • eBook software is inexpensive and so easy-to-use
  • Write today, publish tomorrow not next year or the year after
  • eBooks reach a larger market area than printed books
eBooks face an immediate World-wide Internet audience of over 100 million potential customers

Can you really afford to put it off any longer?
About the Author:

Shayne Genoway is an infoMarketer, writer, epublisher, Webpreneur, and Webmaster interested in teaching others the rewards and benefits of owning a successful Internet Home Based Business. Comments? Questions? Let's talk - email me now through my website, click here: http://www.CyberAdz.biz


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