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How To Improve Search Engine Rankings
12 How To SEO Tips For Improved Rankings
Simple SEO Techniques For Website Improvements
Up Your Rankings
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Up Your Page Rankings
by: Shayne Genoway © Copyright 2007
Page rankings are important, but we sometimes blindly employ concepts which work at odds
with our best efforts to attain a higher placement with the search engines.
So here are some key areas to look at to turn your fortunes around.
Graphically Embedded Text
- Some of us have occasionally fallen into this trap when working with one of
the many wonderful graphic software packages we find ourselves using. We build what we think
is the perfect graphic, only to go ahead and plaster it with text because we think that's what
will make it even more perfect.
Okay, okay, so we occasionally may not be the brightest lights out there.
Mostly we do it because it is much easier to add text to a graphic than trying to
place it on the site later, and the artistic advantages are almost always much neater doing
it that way.
Unfortunately for Webmasters, the rules of engagement for graphics on Websites are ones which
are somewhat different than what we see on regular print media everyday.
Unlike other advertising venues, and I refer to newspapers, television ads, brochures, and
flyers, a Webmaster must always be mindful of those ever present search engine spiders crawling
the Websites to rank their best Search Engine Optimization (SEO) efforts.
Spiders thrive on text, just not the embedded kind in graphics.
Graphics are unrecognizable and unreadable by spiders, and therefore ignored as not worthy
enough to spend more than one nanosecond on before moving on to their real job at hand
- gobbling up all the non-graphic un-embedded HTML text they can sink their greedy teeth into.
After all, it is the spider's sole lot in life.
If your site is graphic-heavy with embedded text throughout, your page rankings may suffer
as a result and you will surely want to reconsider some serious design changes.
If you are a relative newbie and unsure how to recognize graphic embedded text from regular
text on your site, follow these instructions:
Highlight any text you see on your website the same way you would when using a word
processor, if the text comes up highlighted that is what the spiders are looking for the
moment they crawl your site.
If on the other hand you cannot highlight a piece of text, then it probably
is embedded into the graphic and will go completely unnoticed by all the visiting spiders.
This is where you may want to look at some serious changes.
All Flash and No Substance
- HTML is great when used on its own, Flash is not great when used on its own, but together they
make an okay partnership.
Can you remember ever doing a search of Google and having a 100 percent
Flash site come up ranked #1?
I didn't think so.
Although Flash sites can be visually appealing and therefore very visitor attractive when
done well, search engines do not like Flash, especially the 100 percent Flash sites.
Search engines have a difficult time accurately indexing text on a Flash site, and
therefore a poor search ranking may be the inevitable result.
Flash and HTML seem to be at opposite ends of the table with each other, yet, they work well
together, not unlike those new hybrid electric/gas cars we are seeing more of today.
So do the hybrid thing if you can't live without Flash. Life is full of compromises.
Look for search engine improvements going the Flash/HTML hybrid route, but understand that it will
still not produce the optimum ranking results you may hope to achieve.
Frame Not
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You may also want to reconsider changing a frame-based Website if you are striving to improve
your search engine rankings.
Search engines have a difficult time properly indexing sites with frames for a number of
reasons, but one of the main reasons is that a frame is considered to be a separate Website
within a Website, and therefore difficult for a spider to understand where one
Website stops, and the other begins.
There are other reasons for not building a frames only Website, but no matter how you spin it,
framed sites are destined for low search engine rankings.
Page rankings are extremely important to a Website. It can mean the difference between success
or not.
Some Webmasters spend countless hours and all kinds of money honing their skills to this end,
with the eventual goal that all their efforts will eventually pay off in the near future.
If you are a relative newbie, don't get too discouraged that you may be so far behind
everyone else that you'll never catch up, because this is no different from most roads in
life we travel; after having been down the same road over-and-over again, you learn how to
avoid the potholes, navigate the ruts and anything else thrown in your path, especially those
nasty unforeseen curves.
The same is true when building a Website.
Work at getting your Website up and running first, then concentrate on those other areas that
will improve your page rankings. By that time you will have become well-weathered, and up on
many of the tricks of the trade you've picked up along the way from the pros.
Let me know when you hit the big times and your site is positioned at the top so I can celebrate
along with you, and offer my hardy congratulations.
Circulated by CyberAdz.biz Looking for Home Based Internet Business help articles.
About the Author:
Shayne Genoway is an infoMarketing enthusiast, writer, epublisher, Webmaster, and Webpreneur interested in
showing others the rewards and benefits of owning a successful Home Based Internet Business.
Comments? Questions? Let's talk - email me now through my website at:
http://www.cyberadz.biz
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